Do I want to dive into the world of trademarks and have to explain to you how the law of trademarks works? Fuck and no. I hate trademarks with the fire of a thousand suns; that’s almost as much as I hate patents. I am some kind of IP lawyer! But we’ve got an important internet law case out of the BC Court of Appeals that is about trademarks, so I guess I have no choice. Are we having fun yet?